Is font choice important?
Designer Massimo Vignelli, who has worked on CI (corporate identity) for IBM, Knoll, Bloomingdale's, and American Airlines, says we use way too many fonts. According to Vignelli, if we sift through and use only the best fonts, we are left with a handful that can be used for anything. Vignelli states that he uses only 3-4 fonts.
Bigthink.com "We Use Way Too Many Fonts"
Wikipedia "Massimo Vignelli"
What fonts does Vignelli use?
Bodoni, Helvetica, Times Roman, Century, Futura
Notes on Visual and Interaction Design
Is this true?
The following companies all use Helvetica font.
Carson Shold Web Developer
When we consider what font we want on our website, it becomes a whole new ballgame. If we want the website to look the same in all environments, it's safer to use one of the "Core fonts for the Web."
Wikipedia "Core fonts for the Web"
But some contend that using these fonts makes the website look bland.
64notes.com "Stop Using Arial & Helvetica"
Most websites use several different fonts throughout. The logo may be in one font, while the menu bar, headlines, and text all use different fonts (ie Apple, Microsoft, etc.) This leads me to believe we can use any font as long as:
1. the site maintains a somewhat consistent feel throughout
2. we are aware of the percentage of users that may not have our specific font
CSS Font Stack
For e-mails and other documents, it may be wiser to use a core font, since we want to eliminate any kind of viewing hassle for the end-user.
And finally, for print materials, we may consider using a font that will give us a consistent feel throughout all our documents - or we might choose a more unique font that transmits a message.